Be the obvious choice
See the hidden treasure in your business with the Profit Pack, or plot your course with a marketing expert and set sail to profit island.
5 doubloons
across the deck.
Pick your
ticket aboard.
Marketing
that survives
the storm.
Most professional service owners have hired the wrong marketer at least once. We built Black Mast Marketing for the owner who is done with that pattern.
- Pitch a deck, then disappear into Slack for the rest of the year
- Sell tactics before they understand the business
- Junior account managers learning on your retainer
- Reports that look great and pipeline that does not move
- Lock you in for twelve months with a renewal you have to argue your way out of
- Senior operators with two decades of experience inside service businesses
- Strategy first, then we choose the tactics together
- Same operators on the call you saw in the proposal
- Pipeline math you can defend at your leadership table
- Three-month minimum so the work has time to land, then we earn each renewal
“You built the business. You should not have to babysit the marketing.”
Find the
profit hiding
in your business.
A dynamic playbook that adjusts to your business as you answer a few questions. Eight tools, twenty minutes, no login. Most owners walk away with a list of changes worth more than a quarter of consulting fees.
The Compass
Avatar · ICPFind the one buyer who actually pays. Industry-tailored avatars and a matcher.
The Holy Grail
Your offerBuild the offer prospects cannot refuse. Stack, guarantee, language, all of it.
Doubloon Atlas
PricingSee where you are leaving money on the table. Floor, ceiling, anchor, walkaway.
Siren Song
Lead magnetThe free thing that pulls your buyer in. Picks the right format for your business.
Cannon Volley
AdsHook, body, CTA. A first-draft ad written for your offer in your industry voice.
The Spyglass
MetricsThe two numbers that tell you if marketing is working. LTGP, CAC, the ratio.
Captain’s Logbook
90-day planPulls every output above into a 90-day plan you can put in front of your team.
Weigh Anchor
Next stepsWhat to do this week, this month, this quarter. With or without us.
Plotyour course
Eight tools loading. If this stays a while, refresh the page.
The playbook
most agencies
won’t hand you.
Eight tools that diagnose what is actually broken in your marketing, then tell you what to fix first. Adjusts to your industry. Runs in your browser. Roughly twenty minutes.
“Most owners do not need another consultant. They need to see the leaks before someone else charges them to find them.”
Before
the Pack
vs after.
Most marketing agencies sell you tactics before they figure out the strategy. The Pack flips it. Strategy first, then you decide what tactics to run, with us or without us.
- Selling to anyone who picks up the phone
- Pricing set in 2019 and never revisited
- Offer is whatever the prospect asks for
- No idea which marketing dollars actually work
- A pile of half-finished tactics, no plan tying them together
- One specific buyer your whole shop is built around
- Pricing rebuilt from floor, ceiling, anchor, walkaway
- A holy grail offer prospects cannot refuse
- The two numbers that tell you if marketing works
- A 90-day plan in your hands you can put in front of the team this week
Eight tools.
Twenty minutes.
One plan you
can run.
The Pack walks through your business in the order it actually matters. Each tool tunes to your industry. Pick MSP, you get MSP. Pick law firm, you get law firm. Type in something we have not seen, the Pack adjusts on the fly.
The Compass
Avatar · ICPFind the one buyer who actually pays. Industry-tailored avatars and a matcher that points you at them.
The Holy Grail
Your offerBuild the offer prospects cannot refuse. Stack the value, set the guarantee, write the language.
Doubloon Atlas
PricingSee where you are leaving money on the table. Floor, ceiling, anchor, walkaway.
Siren Song
Lead magnetThe free thing that pulls your buyer in. Picks the right format and writes the first draft.
Cannon Volley
AdsHook, body, CTA. A first-draft ad written for your offer in your industry voice.
The Spyglass
MetricsThe two numbers that tell you if marketing is working. LTGP, CAC, the ratio.
Captain’s Logbook
90-day planPulls every output above into a 90-day plan you can put in front of your team this week.
Weigh Anchor
Next stepsWhat to do this week, this month, this quarter. With or without us.
A holy grail
offer that
happens to
be free.
The phrase “holy grail offer” means an offer so valuable, so specific, so well-built the prospect would feel stupid saying no. We teach our clients how to build one. The Profit Pack is ours. Stacked up against what consultants charge for the same work, here is the math.
If we never speak again, you still walk away with the plan. That is the whole point.
What is
your trade?
Pick yours. The Pack adjusts the avatars, examples, ad copy, and pricing logic to whatever you actually do. Tap one to see how the Pack would shape itself for that business.
Three
questions
and you
are moving.
No book to read first. Answer three short questions, the Pack figures out who it is talking to, and the rest unfolds tool by tool. Roughly twenty minutes if you move. Longer if you stop to think.
Answer three questions
Industry, niche, location. The whole Pack tunes to your business.
Run the eight tools
Avatar, offer, pricing, magnet, ads, metrics, plan, next steps. In that order.
Walk away with the plan
Captain’s Logbook pulls every output into a ninety-day plan. Yours to keep.
Free.
No login.
No spam.
Just the work.
Drop your name and email. The Pack opens in your browser the second you submit. We send one welcome email, two follow-ups, then we go quiet unless you write us back. The Pack is yours to keep either way.
Plotyour course
How we
sail with you.
Two ways aboard. One playbook beneath. Pick how much we hold the marketing wheel.
Pick your
ticket aboard.
Sail Together
Done with you. We crew, you captain.For owners who want a real marketing function inside their business. We coach, audit, train, and unblock. You keep the captain’s chair and learn the craft along the way.
By month three, your team can run the playbook on their own. That is the point.
Sail Together
- ✅Custom marketing plan built around your business and ICP
- ✅Offer repackaging and pricing strategy reset
- ✅Build the “Holy Grail Offer” prospects cannot refuse
- ✅Discovery audit of current marketing, sales, and pipeline
- ✅Full Profit Pack walkthrough with your team
- ✅Avatar and ICP definition with sniff-test scoring
- ✅Coaching call cadence: 4 working sessions per month
- ✅Async support in shared Slack or email between calls
- ✅Live shared playbook in Notion, updated every week
- ✅Copywriting training: frameworks, voice, structure
- ✅Copy review on every major asset your team writes
- ✅Sales training: discovery script, qualification, follow-up
- ✅Marketing training: positioning, demand gen, retention
- ✅Reputation pipeline: review automation, case study templates
- ✅SEO foundation review with priority fixes
- ✅Paid media playbook and account audit
- ✅Quarterly leadership meeting to align on the plan
- ✅Full website redesign built to convert
- ✅CRM and pipeline hygiene playbook
- ✅Founder LinkedIn ghostwriting templates and starter kit
Send us an ahoy for pricing. We size each engagement to the ship.
Tap to flip back · or send us an ahoy to discuss
Auto Captain
Done for you. We run the marketing.Your full marketing function in one engagement. We plan it, build it, run it, and report on it. You sit at the leadership table and approve direction. We handle the execution.
Closest thing to hiring a senior marketing team without hiring a senior marketing team.
Auto Captain
- ✅Fractional CMO leadership embedded in your business
- ✅Full marketing strategy and 90-day plan, then quarterly resets
- ✅Offer repackaging and pricing strategy reset
- ✅Build the “Holy Grail Offer” prospects cannot refuse
- ✅Avatar and ICP definition with sniff-test scoring
- ✅Full SEO rebuild: technical, on-page, content, local map pack
- ✅Google Business Profile optimization and review automation
- ✅Paid search campaigns built and managed (Google, LinkedIn, Meta)
- ✅Landing pages built per offer
- ✅Content engine: pillar pieces, blog cadence, email sequences
- ✅Founder LinkedIn ghostwriting (3-4 posts per week)
- ✅Email newsletter strategy and execution
- ✅Reputation pipeline: review automation, case studies, social proof
- ✅Sales enablement: proposals, scripts, follow-up cadences
- ✅CRM cleanup and pipeline hygiene
- ✅Conversion rate optimization across the funnel
- ✅Full website redesign built to convert
- ✅Brand refresh: voice, palette, visual system
- ✅Photography direction and asset library curation
- ✅Weekly performance reporting tied to pipeline and gross profit
- ✅Monthly leadership update
- ✅Quarterly strategic reset with leadership
- ✅Direct access to senior operators (no junior account managers)
- ✅All training materials and playbooks documented for your team
Send us an ahoy for pricing. We size each engagement to the ship.
Tap to flip back · or send us an ahoy to discuss
Plot your
course.
Book a 30-minute strategy call with Black Mast Marketing. We will look at your business, your offer, and your funnel, and tell ye which engagement makes sense, or whether ye need one at all.
No pitch deck. No high-pressure close. A working session about your pipeline.
Send a pirate
our way.
Wanted
Worthy captains, ready to grow
For any captain who points a worthy ship our way. If they sign on as a client, we fund a thousand dollars of ad spend in your account, and a thousand more in theirs. Stack the bounties as long as ye keep finding good ones.
- $1,000 ad spend for the referrer
- $1,000 ad spend for the new client
- Unlimited bounties, no expiration
- Refer anyone you know who fits the deck
- Bundle us into your own Holy Grail Offer and still collect
- Spend goes into your account, you keep the wheel
Click the button. Tell us who ye are referring. We open your email with the message already written, ready to send.
Plotyour course
Why we
set sail.
Every owner knows marketing matters. The hard part is finding people who actually know how to do it, and most owners are too buried in fulfillment to learn it themselves.
The wrong
marketer
is just one
of the leaks.
If you have run a professional service business for more than three years, you have probably hired at least one of these. Sometimes all four. The result is the same.
The Specialist
Knows ads, not your businessGreat at running a campaign. Cannot tell you who the campaign should target, why anyone should buy, or what the offer should even be. You spend a year teaching them your business and they leave.
The Generalist
Touches everything, owns nothingReports to you on activity, not pipeline. Posts on social, refreshes the website, sends a newsletter. The leadership team cannot point to a single thing they have actually moved.
The Yes-Person
Tells you what you want to hearAgrees with the last thing you said in the meeting. Adds it to a roadmap that never ships. Twelve months later, the strategy is still being “refined.” The pipeline is unchanged.
The Agency
Big logo, junior teamYou sold to the principal, you got the account manager. The strategist who pitched the deck has not been on a call since. Reports look great, the pipeline still does not move.
A dedicated
marketing crew
next to you.
You do not need a babysitter. You need a dedicated marketing crew that knows your industry, runs the playbook, and either takes the marketing wheel or sails alongside the team you have.
- Marketer who does not know your industry
- Activity reports nobody trusts
- You are the one writing the copy on the weekend
- Pipeline that depends on referrals showing up
- Marketing budget that feels like a tax on hope
- Senior operators who have sat inside service businesses for two decades
- Pipeline math you can defend at the leadership table
- A team that runs the work or trains yours to run it
- A real engine, not a referral wheel of fortune
- A marketing function that compounds, not one that needs rebuilding every spring
“The right question is not how do we get more clients. The right question is how do we get more profit per client.”
Our
code.
Grow or Die
"Grow or Die"If the ship is not getting faster, it is getting boarded. The bar always moves up.
Lead
"Hold the wheel"Own the outcome. Call the shot. Take the heat. Leadership is a posture, not a job title.
Serve
"Crew first"Make the next person's job easier before they ask. Pull the rope they cannot see.
Do
"We do what we say"Promises shipped, not promises pitched. If we said it on the call, it shows up in the work.
Plotyour course
Join the
crew.
We hire when the right person shows up, not when a slot opens. If you see a role that fits, send an ahoy. If you do not see one but you think you belong on this ship, send an ahoy anyway.
Pick
your post.
Marketing Operator (Part-Time)
Hands on the rigging, both sides of the ship.Help with both client work and Black Mast Marketing's own growth. Five-plus years of experience required.
Marketing Operator (Part-Time)
Black Mast Marketing helps professional service companies become the obvious choice in their market. We work with managed IT providers, law firms, CPAs, and other expert-led firms that need stronger positioning, better offers, clearer messaging, and more qualified demand.
What you’ll do- Sharpen client positioning, offers, pricing, and messaging
- Build and improve campaigns, funnels, landing pages, ads, and follow-up systems
- Turn strategy into actual marketing assets that can be launched and tested
- Review what is already in place and identify what needs fixing
- Help create and improve our own brand campaigns
- Support lead gen, content, outreach, and offer testing for Black Mast Marketing
- Five-plus years of marketing experience
- Strong writing and messaging ability
- Experience with offers, funnels, ads, landing pages, and campaign execution
- Comfortable working in a small company where the role matters
- Able to think strategically without needing every step spelled out
- Reliable, organized, and direct
- Comfortable moving fast and improving as you go
- Not just social media posting
- Not strategy only
- Not a role for someone who needs constant direction
Marketing Operator (Full-Time)
Senior generalist. Carries the weight on both sides.A senior seat for a marketer who wants to own the playbook end to end across client work and our own brand.
Marketing Operator (Full-Time)
Black Mast Marketing helps professional service companies become the obvious choice in their market. The full-time seat owns deeper strategy and execution for both client engagements and Black Mast Marketing's own growth.
What you’ll do- Lead strategy and execution on multiple client engagements at once
- Own the “Holy Grail Offer” build for clients top to bottom
- Run campaigns end to end: positioning, copy, paid, content, reputation
- Coach junior crew and the part-time operator
- Own a meaningful slice of Black Mast Marketing's own demand engine
- Sit on the leadership table for direction-setting calls
- Seven-plus years of marketing experience
- Has owned a real number, not just contributed to one
- Sharp pen, sharper opinion
- Comfortable being the senior voice in a client room
- Loves building systems, not just shipping outputs
- Not a strategy-only seat
- Not a job for someone who wants a ladder of approvals
- Not for hire-and-coast types
Bookkeeper / Finance Admin
Mind the doubloons.Keep the chest in order. Bills, incoming payments, reconciliation, monthly close, the works.
Bookkeeper / Finance Admin
Black Mast Marketing is a small but growing service business. The finance seat keeps the books clean, the bills paid, the receivables tracked, and the leadership team honest about cash.
What you’ll do- Manage AP and AR, including chasing late receivables when needed
- Run a clean monthly close with reconciled accounts
- Maintain the chart of accounts and our QuickBooks setup
- Help track project profitability per client engagement
- Support quarterly tax prep with our outside CPA
- Build simple cash flow models for the leadership team
- Bookkeeping or finance admin experience required
- Comfortable in QuickBooks Online
- Detail-obsessed and quietly relentless about clean books
- Can communicate clearly with non-finance leaders
- Prefers building simple systems over fighting fires
- Not a CFO seat
- Not for someone who needs an existing finance department around them
- Not for someone who only wants to push paperwork
Chief Marketing Officer
Captain of the marketing deck.Own marketing strategy across the brand and every client engagement. Set the playbook. Build the crew.
Chief Marketing Officer
Black Mast Marketing is looking for a CMO who has actually run growth at a service business, not just consulted on it. You will own the brand, the engagement playbook, and how we hire and develop marketing talent.
What you’ll do- Own marketing strategy across Black Mast Marketing and every client engagement
- Build, refine, and codify the playbook we use across all client work
- Hire and mentor the marketing crew
- Sit at the leadership table for every major business decision
- Drive Black Mast Marketing's own demand and brand presence
- Be a public voice of the brand: writing, speaking, podcast guesting
- Ten-plus years in marketing with at least three running a function
- Has built or led growth at a professional service business
- Strong opinions, weakly held, supported by numbers
- Operator-builder mindset, not just a strategist
- Not for career consultants without operating experience
- Not for someone who needs a 50-person team to be effective
Chief Financial Officer
Quartermaster of the ship.Own the numbers, set pricing strategy, model the cash flow. Keep us honest about unit economics.
Chief Financial Officer
As Black Mast Marketing scales, we need a CFO who treats the business like an operating system. You will partner with the captain on every major decision involving money, which is most of them.
What you’ll do- Own all financial planning, modeling, and reporting
- Set pricing strategy across our two engagement tiers
- Build cash flow forecasts the leadership team can actually use
- Manage the relationship with the bookkeeper, accountants, and any future investors
- Drive unit economics analysis on every client engagement
- Build the operating model for new service offerings
- CFO or senior finance experience at a service business preferred
- Strong builder of models and systems, not just a reporter
- Comfortable telling leadership when an idea is bad
- Understands service-business economics deeply
- Not a controller seat
- Not for someone who only wants to keep the books
Chief Technical Officer
Chart-maker and shipwright.Lead the technical side of the business: tools, infrastructure, the website, and products we are building for clients.
Chief Technical Officer
Black Mast Marketing has a backlog of product ideas, internal tools, and client-facing builds. The CTO seat owns how we turn ideas into shipped things and sets the engineering bar across the company.
What you’ll do- Set the technical direction for everything we build internally and for clients
- Lead the engineering and design crew as it grows
- Own the Black Mast Marketing website and any client product builds
- Build the systems that let the team ship faster and more reliably
- Sit at the leadership table on every product and tooling decision
- Senior engineering or CTO experience required
- Strong product sensibility, not just engineering chops
- Has shipped real things end to end, not just managed teams
- Comfortable wearing the hands-on hat when needed
- Not a manager-only seat
- Not for someone who wants a fully built engineering org around them
Web & Product Builder
Turn ideas into ships.Take a design or a doc and ship it as a real website or product. Frontend, full-stack, or design-engineering.
Web & Product Builder
We have ideas waiting for hands. The role flexes between full-stack web work for the brand, frontend builds for client engagements, and small product experiments that we want to get into the world.
What you’ll do- Build and maintain the Black Mast Marketing website
- Ship client websites end to end on Webflow, WordPress, or custom React
- Prototype and ship small product experiments
- Own the design system and component library across our work
- Pair with marketing crew to turn copy and design into shipped pages
- Three-plus years of professional web or product engineering
- Strong design sensibility, can take a Figma file and ship it cleanly
- Comfortable with React, modern CSS, and at least one CMS
- Cares about performance and accessibility, not just visuals
- Not a backend-only seat
- Not for someone who needs a PM to spec every ticket
UX / UI Designer
Map-maker for the modern web.Design clean, distinctive, conversion-focused websites and product surfaces for our clients and our own brand.
UX / UI Designer
Black Mast Marketing is design-led. We need a designer who can hold the bar across client websites, our own brand, and the products we are building. Bonus if you can prototype in code.
What you’ll do- Design websites for client engagements end to end
- Maintain and evolve the Black Mast Marketing brand system
- Design product surfaces for our internal tools and Profit Pack tools
- Hand off cleanly to the build crew, or prototype in code yourself
- Three-plus years of UX/UI experience with a portfolio that proves taste
- Strong typography and layout chops
- Cares about conversion as much as aesthetics
- Comfortable in Figma, ideally with some HTML/CSS instinct
- Not for portfolio-only graphic designers
- Not for someone who only wants to make things pretty
Web Developer
Code that holds up in a storm.Build sites and tools that actually convert and actually ship. Webflow, WordPress, custom React, depending on the project.
Web Developer
Most of our client web work is on Webflow or WordPress. Some custom React for the products we are building. We care more about taste, reliability, and shipping than about your favorite framework.
What you’ll do- Build and maintain client websites on Webflow, WordPress, and headless setups
- Contribute to custom React builds for our products
- Own performance, accessibility, and SEO basics on every build
- Pair with designers to translate Figma into shipped pages
- Two-plus years of professional web development
- Comfortable across Webflow, WordPress, and React
- Cares about Core Web Vitals and basic SEO hygiene
- Self-directed; can pick up a brief and ship without hand-holding
- Not a backend-heavy seat
- Not for framework purists
Marketing Intern (Client Work)
Crew up. Sail real campaigns.Sit in on real client work from week one. Build a portfolio that is actually yours.
Marketing Intern (Client Work)
Black Mast Marketing internships are not coffee runs. You will sit in on real campaigns from week one and leave with work you actually own. The client-work track focuses on engagements with our managed IT, accounting, and recruiting clients.
What you’ll do- Help with campaign builds, content drafts, and reputation pipelines
- Sit in on real client calls and discovery sessions
- Draft copy, build landing pages, and run reporting under senior supervision
- Leave the internship with three to five real campaign artifacts in your portfolio
- Currently in school or recently graduated
- Strong writer, even in early-career form
- Curious about service-business marketing specifically
- Reliable and self-directed
- Not a coffee-and-copies role
- Not unpaid
Marketing Intern (Brand)
Run the rigging on our own ship.Help us market Black Mast Marketing itself. Social, content, email, podcast guesting.
Marketing Intern (Brand)
The brand-side internship focuses on how Black Mast Marketing markets itself: social, content, podcast outreach, email newsletter, and offer testing. You will own real outputs, not run errands.
What you’ll do- Run our LinkedIn presence end to end with senior review
- Draft and ship the weekly newsletter
- Identify and pitch podcast and speaking opportunities
- Run small experiments on our own offers and demand engine
- Currently in school or recently graduated
- Strong writer with opinions about marketing
- Comfortable proposing experiments before being asked
- Reliable and self-directed
- Not for someone who only wants to schedule social posts
- Not unpaid
Web / Design Intern
Apprentice shipwright.Help us build the websites, products, and internal tools that make the agency hum.
Web / Design Intern
The design-and-build internship sits across UX work, frontend code, and design system contributions. Bring a portfolio, even if small. We care that you can ship.
What you’ll do- Contribute to client website builds under senior review
- Help maintain and evolve the Black Mast Marketing design system
- Prototype small internal tools and product experiments
- Pair with designers and developers to learn the craft
- Currently in school or recently graduated
- A portfolio of any kind, including small projects
- Comfortable in Figma; some HTML/CSS instinct preferred
- Curious about how design becomes shipped product
- Not for portfolio-only graphic designers
- Not unpaid
“Bring a strong pen, a sharper opinion, and a willingness to ship before it feels safe.”
Plotyour course
Send us a
carrier pigeon.
Talk to us about your business, your career, your apprenticeship, or just to argue about marketing for professional services. Every pigeon lands in the same captain’s log.
Pen the
message.
Fill it out below. Tie it to the pigeon’s leg. We reply within 24 hours.