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A new fractional executive practice launched by a captain with the resume to back it. Twenty-five years in IT leadership, a former SVP and CIO across healthcare, education, and pharma. Co-founded Fractionals Edge to bring fractional CxO services to organizations that could not afford to fill a senior seat full time and could not afford not to fill it. The practice had clarity on what it did. The open question was how to package it, price it, and present it to buyers in a way that was simple to understand and easy to defend.
The captain did not need a marketing plan that pretended his expertise needed validating. He needed a pricing structure that translated decades of executive operating experience into a tiered offer a CFO could read in thirty seconds. The avatar work was lighter because Black Mast Marketing built on limited intake by design. The pricing and objections work was where the real value landed.
Rebuilt the service architecture as a tiered structure with clear professional pricing on each component. Anchored the tiers against what the same work would cost as separate consulting engagements. Wrote the objection-handling framework around the questions a buyer of fractional services actually asks: how is this different from a consultant, how is this different from an interim, why should I trust this versus hiring full time. Delivered the full pricing playbook with the math defended in language a CIO could put in front of a CFO.
A full strategic plan delivered, with the pricing and objections section landing as the standout deliverable. The captain reviewed the work as “100% heaven sent,” called out the Pricing page and the Objections page as his favorites, and described the deliverable as “Beautiful and Blessed work. TRULY!” Forwarded to two business colleagues immediately. Five-star review, full consent to use his name and Fractionals Edge in marketing materials, and active follow-up on additional engagement.
“The work and plan Black Mast Marketing provided is 100% heaven sent.”
A boutique recruiting consultancy run by a captain with nearly a decade of technical recruiting leadership behind her. Real expertise, real results, real client list including names like Disney, Deloitte, Royal Caribbean, ADP, Chick-fil-A, and Ball Corporation. The business was sound. The marketing direction was the open question. The captain had built TalentLogic from the deck up and was looking for a strategic plan that respected what she had already proven, not a generic playbook applied to a serious operator.
The captain did not need more activity. She needed direction. Her client work spoke for itself, but the marketing plan around the business had to match the rigor of the recruiting operation she ran. Black Mast Marketing came in with a deliberately lean intake process and built the strategic plan on what was already true about TalentLogic, not on a hundred questions she did not have time to answer.
Built the full strategic marketing plan around TalentLogic’s actual buyer, actual differentiator, and actual proof. Mapped the avatar against her existing client roster. Constructed the offer around her recruiting infrastructure work, not generic talent acquisition. Wrote the positioning to lean into what makes her different: the operational backbone reputation, the AI-driven sourcing playbook with an 83% response rate on cold outreach, the ATS/VMS expertise across the enterprise stack. Delivered the plan as a working document she could read, react to, and run.
A complete strategic marketing plan delivered with limited intake from the captain, reviewed and approved on first read. The captain noted that when Black Mast Marketing did not need much info from her she had been skeptical about the results, then reviewed the plan and called it “fantastic.” First referral to a peer business owner offered within the same conversation, before the engagement had even moved to execution. Standing offer to keep referring marketing-fit owners going forward.
“I just reviewed the plan and it’s fantastic.”
See the hidden treasure in your business with the Profit Pack, or plot your course with a marketing expert and set sail to profit island.
Two real captains. Their words, the proof of what happened next, and a verifiable LinkedIn profile on each. Click through to read the full battle report.
“The work and plan Black Mast Marketing provided is 100% heaven sent.”
“I just reviewed the plan and it’s fantastic.”
Have a look through the testimonials and case studies to see what we’ve been doing for other businesses, and what we can do for yours.
Most professional service owners have hired the wrong marketer at least once. We built Black Mast Marketing for the owner who is done with that pattern.
A dynamic playbook that adjusts to your business as you answer a few questions. Eight tools, twenty minutes, no login. Most owners walk away with 3 specific changes they can ship this week, and a 90-day plan to compound the rest.
Find the one buyer who actually pays. Industry-tailored avatars with a sniff-test score.
Build the offer prospects cannot refuse. Stack, guarantee, language, all of it.
See where you are leaving money. Floor, ceiling, anchor, walkaway.
The free thing that pulls your buyer in. Format picked, first draft written.
Hook, body, CTA. First-draft ad written in your industry voice.
The two numbers that tell you if marketing is working. LTGP, CAC, the ratio.
Pulls every output above into a 90-day plan you can put in front of your team.
What to do this week, this month, this quarter. With or without us.
If we never speak again, you still walk away with the plan. That is the whole point.
Eight tools loading. If this stays a while, refresh the page.
Eight tools that diagnose what is actually broken in your marketing, then tell you what to fix first. Adjusts to your industry. Runs in your browser. Roughly twenty minutes.
“Most owners do not need another consultant. They need to see the leaks before someone else charges them to find them.”
Most marketing agencies sell you tactics before they figure out the strategy. The Pack flips it. Strategy first, then you decide what tactics to run, with us or without us.
The phrase “holy grail offer” means an offer so valuable, so specific, so well-built the prospect would feel stupid saying no. We teach our clients how to build one. The Profit Pack is ours. Stacked up against what consultants charge for the same work, here is the math.
If we never speak again, you still walk away with the plan. That is the whole point.
The Pack walks through your business in the order it actually matters. Each tool tunes to your industry. Pick MSP, you get MSP. Pick law firm, you get law firm. Type in something we have not seen, the Pack adjusts on the fly.
Find the one buyer who actually pays. Industry-tailored avatars and a matcher that points you at them.
Build the offer prospects cannot refuse. Stack the value, set the guarantee, write the language.
See where you are leaving money on the table. Floor, ceiling, anchor, walkaway.
The free thing that pulls your buyer in. Picks the right format and writes the first draft.
Hook, body, CTA. A first-draft ad written for your offer in your industry voice.
The two numbers that tell you if marketing is working. LTGP, CAC, the ratio.
Pulls every output above into a 90-day plan you can put in front of your team this week.
What to do this week, this month, this quarter. With or without us.
Pick yours. The Pack adjusts the avatars, examples, ad copy, and pricing logic to whatever you actually do. Tap one to see how the Pack would shape itself for that business.
No book to read first. Answer three short questions, the Pack figures out who it is talking to, and the rest unfolds tool by tool. Roughly twenty minutes if you move. Longer if you stop to think.
Industry, niche, location. The whole Pack tunes to your business.
Avatar, offer, pricing, magnet, ads, metrics, plan, next steps. In that order.
Captain’s Logbook pulls every output into a ninety-day plan. Yours to keep.
A short walkthrough of the first tool, the Compass, running on a real MSP business. The full Pack adjusts the same way for every industry.
Drop your name and email. The Pack opens in your browser the second you submit. We send one welcome email, two follow-ups, then we go quiet unless you write us back. The Pack is yours to keep either way.
Two ways aboard. One playbook beneath. Pick how much we hold the marketing wheel.
For owners who want a real marketing function inside their business. We coach, audit, train, and unblock. You keep the captain’s chair and learn the craft along the way.
By month three, your team can run the playbook on their own. That is the point.
Tap to flip back · or plot your course below
Your full marketing function in one engagement. We plan it, build it, run it, and report on it. You sit at the leadership table and approve direction. We handle the execution.
Closest thing to hiring a senior marketing team without hiring a senior marketing team.
Tap to flip back · or plot your course below
Every engagement comes with three pledges. They cover the things that keep most owners up at night when they think about hiring an agency: getting locked in, slow starts, and being stuck if the fit is wrong. We took those three off the table.
Stay one month or stay forever.
Most marketing consultants demand a ninety-day minimum before they will even sign you. We do not. Cancel any month, no questions, no penalty, no guilt-trip exit interview. You are with us because the work is worth it, not because the contract says so.
Real plan in your hands within thirty days.
Within the first thirty days you have a signed-off strategy doc, your offer rebuilt, and your pricing recalibrated. Three real deliverables on the captain’s table. If we fail to put those three on your desk inside thirty days, that month is on us.
No questions. No exit interview.
If at any point you decide we are not the right crew for your ship, you get every dollar back on the strategy and service work, no questions asked. Your new website stays yours either way. It is a permanent asset and the production cost stands. Everything else, refunded.
Book a 30-minute strategy call with Black Mast Marketing. We will look at your business, your offer, and your funnel, and tell ye which engagement makes sense, or whether ye need one at all.
No pitch deck. No high-pressure close. A working session about your pipeline.
Worthy captains, ready to grow
For any captain who points a worthy ship our way. If they sign on as a client, we fund a thousand dollars of ad spend in your account, and a thousand more in theirs. Stack the bounties as long as ye keep finding good ones.
Click the button. Tell us who ye are referring. We open your email with the message already written, ready to send.
Every owner knows marketing matters. The hard part is finding people who actually know how to do it, and most owners are too buried in fulfillment to learn it themselves.
If you have run a professional service business for more than three years, you have probably hired at least one of these. Sometimes all four. The result is the same.
Great at running a campaign. Cannot tell you who the campaign should target, why anyone should buy, or what the offer should even be. You spend a year teaching them your business and they leave.
Reports to you on activity, not pipeline. Posts on social, refreshes the website, sends a newsletter. The leadership team cannot point to a single thing they have actually moved.
Agrees with the last thing you said in the meeting. Adds it to a roadmap that never ships. Twelve months later, the strategy is still being “refined.” The pipeline is unchanged.
You sold to the principal, you got the account manager. The strategist who pitched the deck has not been on a call since. Reports look great, the pipeline still does not move.
You do not need a babysitter. You need a dedicated marketing crew that knows your industry, runs the playbook, and either takes the marketing wheel or sails alongside the team you have.
“The right question is not how do we get more clients. The right question is how do we get more profit per client.”
If the ship is not getting faster, it is getting boarded. The bar always moves up.
Own the outcome. Call the shot. Take the heat. Leadership is a posture, not a job title.
Make the next person's job easier before they ask. Pull the rope they cannot see.
Promises shipped, not promises pitched. If we said it on the call, it shows up in the work.
We hire when the right person shows up, not when a slot opens. If you see a role that fits, send an ahoy. If you do not see one but you think you belong on this ship, send an ahoy anyway.
Help with both client work and Black Mast Marketing's own growth. Five-plus years of experience required.
Black Mast Marketing helps professional service companies become the obvious choice in their market. We work with managed IT providers, law firms, CPAs, and other expert-led firms that need stronger positioning, better offers, clearer messaging, and more qualified demand.
What you’ll doA senior seat for a marketer who wants to own the playbook end to end across client work and our own brand.
Black Mast Marketing helps professional service companies become the obvious choice in their market. The full-time seat owns deeper strategy and execution for both client engagements and Black Mast Marketing's own growth.
What you’ll doTake a design or a doc and ship it as a real website or product. Frontend, full-stack, or design-engineering.
We have ideas waiting for hands. The role flexes between full-stack web work for the brand, frontend builds for client engagements, and small product experiments that we want to get into the world.
What you’ll doDesign clean, distinctive, conversion-focused websites and product surfaces for our clients and our own brand.
Black Mast Marketing is design-led. We need a designer who can hold the bar across client websites, our own brand, and the products we are building. Bonus if you can prototype in code.
What you’ll doBuild sites and tools that actually convert and actually ship. Webflow, WordPress, custom React, depending on the project.
Most of our client web work is on Webflow or WordPress. Some custom React for the products we are building. We care more about taste, reliability, and shipping than about your favorite framework.
What you’ll doSit in on real client work from week one. Build a portfolio that is actually yours.
Black Mast Marketing internships are not coffee runs. You will sit in on real campaigns from week one and leave with work you actually own. The client-work track focuses on engagements with our managed IT, accounting, and recruiting clients.
What you’ll doHelp us market Black Mast Marketing itself. Social, content, email, podcast guesting.
The brand-side internship focuses on how Black Mast Marketing markets itself: social, content, podcast outreach, email newsletter, and offer testing. You will own real outputs, not run errands.
What you’ll doHelp us build the websites, products, and internal tools that make the agency hum.
The design-and-build internship sits across UX work, frontend code, and design system contributions. Bring a portfolio, even if small. We care that you can ship.
What you’ll do“Bring a strong pen, a sharper opinion, and a willingness to ship before it feels safe.”
Two real engagements. Two real captains. Their words on the scroll, the proof of what happened after, and a verifiable LinkedIn profile on each one. Click through for the full report.
Each scroll carries the captain’s strongest verbatim line, two short proof points showing what happened next, and a LinkedIn profile you can pull up right now. Click “Read the full battle report” to open Black Mast Marketing’s writeup of the engagement: situation on arrival, action taken, and result delivered.
Both captains are named with their full first and last name, their role, and their company. Their words are theirs.
“The work and plan Black Mast Marketing provided is 100% heaven sent.”
“I just reviewed the plan and it’s fantastic.”
Have a look through the testimonials and case studies to see what we’ve been doing for other businesses, and what we can do for yours.
If any of these reports sound familiar, the next one could be yours. Pull the Profit Pack to diagnose your own ship first, or talk to the captain about an engagement.
Talk to us about your business, your career, your apprenticeship, or just to argue about marketing for professional services. Every pigeon lands in the same captain’s log.
Fill it out below. Tie it to the pigeon’s leg. We reply within 24 hours.